iPhone
iPhone 17 Pro Max
iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display1, aluminum unibody design, A19 Pro chip, all 48MP rear cameras, and best-ever battery life.
1The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
2Compared with the glass back of previous-generation iPhone.
3Compared with previous-generation iPhone.
4All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/hk/en/batteries and apple.com/hk/en/iphone/battery.html for more information.
5Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
6Some features may not be available for all countries or all areas.
7Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
8iPhone 17e, iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
9Wi‑Fi 7 available in countries and regions where supported.
10Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/hk/en/iphone/cellular.
11Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit apple.com/hk/en/esim.
iPhone 17 Pro
iPhone 17 Pro. The most powerful iPhone ever. Brilliant 6.3-inch display,1 aluminum unibody design, A19 Pro chip, all 48MP rear cameras, and breakthrough battery life.
1The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
2Compared with the glass back of previous-generation iPhone.
3Compared with previous-generation iPhone.
4All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/hk/en/batteries and apple.com/hk/en/iphone/battery.html for more information.
5Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
6Some features may not be available for all countries or all areas.
7Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
8iPhone 17e, iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
9Wi‑Fi 7 available in countries and regions where supported.
10Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/hk/en/iphone/cellular.
11Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit apple.com/hk/en/esim.
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iPhone Air
iPhone Air. The thinnest iPhone ever. 6.5-inch display,1 durable Ceramic Shield front and back, A19 Pro chip, 48MP Fusion camera system, and Center Stage front camera.
1The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
2Compared with the glass back of previous-generation iPhone.
3Compared with previous-generation iPhone.
4All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/hk/en/batteries and apple.com/hk/en/iphone/battery.html for more information.
5Some features may not be available for all countries or all areas.
6Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
7iPhone 17e, iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
8Wi‑Fi 7 available in countries and regions where supported.
9Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/hk/en/iphone/cellular.
10iPhone Air is activated with an eSIM and does not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit apple.com/hk/en/esim.
iPhone 17
iPhone 17. More delightful. More durable. 6.3-inch ProMotion display,1 Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip, and more.
1The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
2Compared with previous-generation iPhone.
3Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
4All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/hk/en/batteries and apple.com/hk/en/iphone/battery.html for more information.
5Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB‑C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
6Some features may not be available for all countries or all areas.
7iPhone 17e, iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.8Wi‑Fi 7 available in countries and regions where supported.
9Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/hk/en/iphone/cellular.
10Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit apple.com/hk/en/esim.
iPhone 17e
iPhone 17e features a beautiful 6.1-inch Super Retina XDR display,1 the fast and capable A19 chip, all-day battery life,2 and 256GB starting storage.
1The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
2All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/hk/en/batteries and apple.com/hk/en/iphone/battery.html for more information.
3Visual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see https://support.apple.com/121115#visual-intelligence.
4Up to 50% Charge in 30 Minutes. Testing conducted by Apple in January 2026 using preproduction iPhone 17e units and software, and USB‑C Charge Cable with Apple 20W USB-C Power Adapter (Model A2305). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.
5iPhone 17e, iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
6Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
iPhone 16
iPhone 16. Built for Apple Intelligence.1 Featuring Camera Control. 48MP Fusion camera. Five vibrant colors. And the A18 chip.
1Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
2Battery life varies by use and configuration. See apple.com/hk/en/batteries for more information.
3Accessories sold separately.
4The displays have rounded corners. When measured as a rectangle, the screen is 6.06 inches (iPhone 16e), 6.12 inches (iPhone 16), 6.69 inches (iPhone 16 Plus), 6.27 inches (iPhone 16 Pro), or 6.86 inches (iPhone 16 Pro Max) diagonally. Actual viewable area is less.
5Some features may not be available for all countries or all areas.
6iPhone 16, iPhone 16e, and iPhone 16 Pro can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
iPhone 15
iPhone 15 features Dynamic Island, a color-infused glass and aluminum design, a 48MP Main camera, and USB-C.
1iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
2The display has rounded corners. When measured as a standard rectangle, the screen is 6.12 inches (iPhone 15 Pro, iPhone 15) or 6.69 inches (iPhone 15 Pro Max, iPhone 15 Plus) diagonally. Actual viewable area is less.
3Battery life varies by use and configuration; see apple.com/hk/en/batteries for more information.
4iPhone 15 and iPhone 15 Pro can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
5Some features may not be available for all countries or all areas.
iPhone 14
iPhone 14. Capture stunning photos in low light and bright light with an impressive dual-camera system. Crash Detection,1 a vital safety feature, can detect a severe car crash and call for help.
1iPhone 14 can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
2The display has rounded corners. When measured as a standard rectangular shape, the screen is 6.06 inches diagonally. Actual viewable area is less.
3Battery life varies by use and configuration; see apple.com/hk/en/batteries for more information.
4iPhone 14 is splash, water, and dust resistant and was tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
5Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/hk/en/iphone/cellular.
6Some features may not be available for all countries or all areas.
iPhone SE
Lightning-fast A15 Bionic chip and fast 5G.1 Big-time battery life and a superstar camera. Plus, a remarkably durable design and a Home button with secure Touch ID.
1Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/hk/en/iphone/cellular.
2Display size is measured diagonally.
3Battery life varies by use and configuration; see apple.com/hk/en/batteries for more information.
4iPhone SE is splash, water, and dust resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
5Some features may not be available for all countries or all areas.